This short film documentary follows my grandma's stories about her time growing up loving baseball and the Cubs. It was awesome to walk through her memories with her and amazing to do it the year the Cubs won their first World Series title in 108 years.

Working as a producer at Column Five on this started with early story and narrative development, locking down filming dates with Change For Balance which was a video production team we worked with for the shoot days, and continued through the editing process and eventually seeing out the final product. Filming started in early October with a few interviews and continued on until after the World Series in November.

Executive Producers: Josh Ritchie, Asher Rumack. Producers: Ryan Shoe, Eric Shumny. Associate Producer: Danielle Zhu. Director, Director of Photography: John McCarthy, Roddy Tabatabai. Gaffer: Chris Haggerty. Editor: Garner Dumas. Editor, Colorist & Sound Designer: Gerson Hernandez. Art Director: Walter Olivares. Composer: Andrew Seistrup.

The objective here was to create a succinct 90-second video that defined Sevenly as a brand, involving how they started, how they work, and what they do. It was important for this video to be as specific about the company as possible, while still remaining relevant to their model months and years later while the company continues to grow and evolve.

I focused the creative team through all steps from script, to storyboard, to completion. I also organized the budget for all props, sound, and freelance work involved.

Director & Editor: Brandon Wall. Co-Director: Mark Anderson. Creative Director: Danny Blanton. Art Director: Trevor Rogers. Producer: Eric Shumny. Lighting: Patrick Yandoc. Voice Over: Chelsea Daugherty. Artists: Nathan Yoder, Sean Tulgetske. Logo: Drew Melton

Sevenly found itself looking to gain a further reach into the male market. At the time, Sevenly's customer base was split at 80% female and 20% male. A men's shop was planned to help increase the percentage of male buyers.

To successfully complete the project, I worked with the merchandising, marketing, and creative departments. I worked with these department heads to develop a plan for launching Sevenly’s first Men’s Shop.

A sub-brand was designed within Sevenly with new vendors and products. There was a photo shoot to kick off the launch, along with a short film and a newsprint. The initial batch of marketing assets was also developed as a plan to expand our reach into a new male market. Less than a year since the launch of the Mens Shop, by mid 2014 Sevenly saw a 60-40 split between their female and male customers.

Directors: Brandon Wall & Mark Anderson. Editor Mark Anderson. Creative Director: Danny Blanton. Art Director: Trevor Rogers. Producer: Eric Shumny. Buyers: Nick Jacobs & Elsie Goodwin. Model: Ryan De Paola. Music: Grant Muller.